Twitter to promote your music

July 22nd, 2010

TwitterWith all the buzz and popularity surrounding different social networking mediums, it’s nearly impossible to ignore the impact these websites make in today’s music scene. Your information, updates, releases, photos, and thoughts can be broadcast across the internet for millions to see, effectively conveying news to old and new fans alike. Even better, all of this promotion is essentially free with the cost of an internet connection, which nearly everyone has access to these days.

Enter Twitter, the 140 character posting machine capable of attracting thousands of followers and connecting you to people across the globe. Easy to use, and quickly becoming just as popular as Facebook or MySpace, this is one tool every artist should add to their repertoire for generating publicity and interest. Strangely addictive and remarkably useful, Twitter is a great method of sharing thoughts, reviews, links, and news.

A crucial aspect of utilizing Twitter to your advantage is the slimmed down length of the posting. Instead of full length blog posts, press releases, or reviews, the info is shortened, forcing you to only share the most important info with fans and followers. This helps to create succinct, flowing updates which aren’t too wordy or cumbersome to read, giving people the updates they’re searching for as quickly as possible. Becoming a skilled Twitter user can generate more followers of your profile, who will see each and every one of your musical tweets.

The advent of smart phones, especially Blackberrys and iPhones makes Twitter even more effective, as people are beginning to use their advanced mobile devices to follow social networking on the go. A myriad of applications are available for most phones, allowing you to update, view, and tweet to your heart’s content no matter where you are.

Remember, social networking sites are your friend, as long as they’re used properly. Be smart about what you write online, especially while posting personal information, but don’t be afraid to share your thoughts or pertinent info regarding musical endeavors. Over time, your Twitter followers will grow, as will the audience your posts reach, making it an effective tool which nearly anyone can take advantage of. Use keywords, witty comments, and post regularly to keep fans coming back for more.

Follow me on twitter @IfthikarAli :)

It’s been a while…

July 18th, 2010

Hola!

It’s been a while :) last post I wrote myself was ummmm sometime in April I guess…I know you guys are all bored with the same opening for each and every post I personally write.

Right now I’m in Kerala. Been here since last month 20th or so. In cochin for 10 days with amazing Papaya guys for a photo shoot. We have started with the ‘PatchWork’ marketing and so photo shoot was the first in the list. Making a world class publicity design for the album is one of the perfectionist agenda we have. Being a designer myself I’m very much particular about that. First impression about a product in the music store is definitely the CD inlay or the poster. ‘Patchwork’ being an indian-international product, we went with Papaya in Cochin. Best in town for the best designs. Let me tell you I’m so much obsessed with the first draft of my pics I got from the photographer…:D I’m never confident enough to design any print material for myself. When we started out company in Dubai, I got the logo designed from US :)

Patchwork music part is not complete, we had planned to release the audio in July…but the singers and other artists are busy with their tours and other projects. As I had posted in my Facebook earlier, the completion of the music part fully depends on the availability of the singers and musicians we intend to bring in. I’m waiting for 3-4 songs to be programmed and sung, few other completed songs to be sung. My job was done almost 2 months ago and since then I’m chasing all these artists and following up on the whole thing :D

We are hoping to release the project by September for sure. Just after the month of Ramadan so you don’t have to make excuse to buy the CD :P

The album can be pre- ordered through the Facebook page and first 100 orders will receive a gift hamper ;) Like it?

Keep in touch at Facebook and Twitter

Cheers to all who have been following me closely and reading all my updates.

Be back soon!
Luv
Ifthi :)

Obstacles are there to help you!

April 21st, 2010

While we all pray for each other that one should not come across any obstacle in life, I have a different view after read the following.

Read up… Nice one!

We must come across obstacles and need to pray for each other to overcome obstacles (with some pain) and progress.

One night recently my daughter, Elizabeth, was showing me an aquarium full of tadpoles. She had purchased a whole bag full of them for her children (my grandchildren) to watch grow from tadpoles into frogs. It was fun watching all of those little wiggly creatures swimming around in the aquarium! It brought back many fond memories of my own childhood, playing with “critters” down at my grandparent’s house.

I noticed that there was a big rock in the aquarium. When I asked her why she put a rock right in the middle of the tadpoles’ environment, Elizabeth told me an interesting story. I can hardly believe that I have lived almost fifty-nine years without having heard it because it is so good.

Elizabeth said that when she went to the pet store to buy the tadpoles, the gentleman told her to be sure to put a big rock right in the middle of the aquarium. The tadpoles must have this obstacle to give them the incentive to climb up and thus split their little wiggly tails so that their legs can begin to develop. If they have no rock or obstacle to climb up on, they will never turn into frogs. They cannot learn how to hop by just swimming around in water. They must have something causing resistance to give them the incentive to leap forward.

The man went on to tell her that last year a school teacher came back to the store and complained because none of her tadpoles had ever turned into frogs. She had put all of them in an aquarium and let them swim around but they never became frogs. He asked her if she had put a big obstacle, like a rock, in the middle of the aquarium. She said that she had not. She did not know that a tadpole will remain a tadpole unless it faces some obstacle or barrier that forces it to grow. Neither did I, but it makes perfect sense.

So, my daughter was excited to show me all of the tadpoles swimming around the rock. In time, they will begin to try to climb up it and eventually they will make the transformation into a more fully mature creature.

I was amazed and delighted to hear that story. It helped me begin to see, once again, why we have obstacles and barriers in front of us. They are not there to hinder us, but they are there to cause us to grow. It is not so much what the object is in front of each one of us that matters as much as it is our attitude towards it. If we realize that the obstacle we are facing is really a gift that has come our way to help us grow and mature, we will be much more likely to face it in a positive manner.

Since I watched those tadpoles the other night and saw the big rock in their aquarium, I have begun to see the obstacles I face in a different way. Instead of being rocks in my path, those obstacles have become stepping stones to help me leap forward in whatever situation I find myself.

I know that those little tadpoles have no idea what is going on. They just are not that smart. The truth of the matter is, neither are we. Most of us have no idea what is going on in our lives either. We don’t understand that the barriers and obstacles, challenges, difficulties and hard times that come our way each day are actually there for a purpose. There is no way we will have the incentive to grow, or to become better, or to strive harder, if everything in life is just a simple situation. I know the harder I work at anything, the more profitable it is for me, not only financially, but personally, in my own heart and character as well.

So, the next time you see a frog hopping around, smile at him and thank him for the lesson, remembering the struggle he has gone through to get where he is. Perhaps out in the wild somewhere, he faced a difficult rock or barrier in his life, but rather than swimming away from it, he just crawled up on it and began to develop his personal strength until he eventually matured to become the frog that you see hopping around.

Moral: Remember… Obstacles are there to help you…

Cheers to an obstacle filled year!

Courtesy: an email forward by Rajesh Purushotaman.